Hickman said: “Another thing going on in the world of journalism as well, are technological changes, different types of Journalism are being affected by social networking, the internet, all the different things.”
Hickman told Journalism students that The Guardian gets around 80 to 90 million viewers online. He also mentioned that The Guardian have an Ipad application which figures dropped when customers were asked to pay.
Hickman also explained that writing for the internet has more challenges than writing for a newspaper as 40% of people online arrive on articles when they don’t mean to through Google, which gives the writer a wider audience.
“Every time we write an article about 95% the readers will have the ability to write a comment underneath it. I think it’s massively positive, I love it.” Hickman told students.
Hickman told students that he had no experience studying in Journalism and that he had graduated in 1994 with a history and art degree. However in 1997 Hickman answered an ad for The Guardian which focused on a new media lab and explored how online media would work. Since then Hickman’s work for the guardian has ranged from feature writing to being an editor for the Guardians magazine, The Week.
Hickman was involved in a yearlong experiment with his wife and new-born baby. The experiment focused on environmental issues and the impact they have on their lives.
Hickman for the past 10 years has worked on environmental issues for The Guardian in which he has an Eco Column, Ask Leo, which focuses on readers asking environmental questions to him. He has also written books on tourism, climate change and the impact it has on social and environmental life.
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