Guest Speaker, Jim Douglas, Editorial Director for Future Publishing

Jim Douglas, told Journalism students at University College Falmouth about the value of content and the growth technology, including tablets and IPads.

Douglas, Editorial Director, Future Publishing said: “It used to be that we could make some great articles, wrap them all up stick them in a magazine put them on a news stand and sell them for 3 or 4 pound and sell some advertising around them, and that would be the way we would determine the value of content, but now a days that isn’t really the case.”

Douglas also added that writers should be thinking about whether or not they can produce an Ipad addition with the value content and also maybe execute a website with it. Douglas works for a specialist media company, Future.

Douglas said: “Last 2 years Future had been recognised as the digital consumer media publisher, it means some of the stuff we’re doing in the digital is getting recognised as the best in class.”
Douglas also said: “For future we now generate more than 5 million pound worth of revenue from sales on the Apple.”

Douglas made aware the importance of tablet for publishers, he said: “In 2014 we’re going to sell 252 million tablet devices, in 2015 that’s going to grow to 326 million tablet devices so the worldwide penetration of tablets is fantastic for us as publishers, our content looks absolutely brilliant online.”

Douglas also said: “What we are trying to do now a days is make as much money as we can from the attention of a particular audience.”